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What's the Deal with ESG? The Good, the Bad, and the Mindful


Light bulb shaped world overlaid on top of bright green grass with letters that say, "E, S, G."

In today’s business landscape, Environmental, Social, and Governance (ESG) criteria are becoming increasingly critical. From investors to consumers, stakeholders are demanding more accountability and sustainability from companies. But what exactly is ESG, and why should you care? In this article, we'll delve into the good, the bad, and the mindful aspects of ESG. We'll explore how mindful, sustainable businesses are creating value beyond profits and how we, NAR Creative, a mindful design consultancy, can help your company navigate these complexities to build a more responsible and mindful future (also with digital innovation).


By the end of this article, you will have a comprehensive understanding of ESG principles, their implications for businesses, and the role of mindfulness in fostering sustainability, inclusion, and resilience. With our expertise in strategic design, digital technology, business development, branding, and innovation, we can help you transform your business practices to support sustainability, market differentiation, and posture for long-term success.



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